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A business consultancy, based in London, England, John Sacks' JSA Consultancy Services provides expert, in-depth, information advice and guidance as to how to exploit successfully the office furniture and interiors markets in Europe, North America, Australasia and Japan.

Okamura Corp of Japan to open in London

Thursday 15 May 2008

Japanese office furniture maker Okamura Corp. announced on Wednesday that it will increase its sales efforts in the U.K., launching a branch in London by the Autumn and to reach out to local design firms.
With this move, the office furniture manufacturer seeks to increase European sales in the year ending March 2010 to £5 million, up about 50% from 2007.

Okamura had up until now planned to create a sales agent network for the entire European market through its single branch in the region in Rotterdam, the Netherlands. But now the company has decided to establish a presence in London, a major market where it says demand for office space is booming.

In the U.K., where Okamura has been selling high specification office chairs through an agent, it says that chairs and other office furniture are often picked by architectural design firms. Having a local branch will enable Okamura to step up its marketing to design firms.

In Europe, Okamura\'s Japanese-made office chairs are imported and sent to a warehouse in Rotterdam, then shipped for sale in each European market.

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