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A business consultancy, based in London, England, John Sacks' JSA Consultancy Services provides expert, in-depth, information advice and guidance as to how to exploit successfully the office furniture and interiors markets in Europe, North America, Australasia and Japan.

Swiss manufacturer Sitag enters the Asian market

Friday 7 November 2014

The Swiss manufacturer of office furniture SITAG AG is entering the Asian market and will offer and sell its high-quality products from Switzerland from Shanghai. At the Orgatec trade fair in Cologne in October a contract was signed with the partners from Asia.

The decision did not come overnight, and the preparations were carefully made. "For the Asian market, we need a reliable partner who knows the local market conditions well," says Sitag CEO Toni Lee. Ergo World Pte Ltd. Based in Singapore has worked in Asaia for more than 30 years and has annual sales of over 40,000 office chairs. Sitag Ergo China will manufacture and sell office chairs and visitor chairs in the high-end specification range.

The office furniture manufacturer Sitag - Ergo World joint venture – will work under the name Sitag Ergo China concentrating on China, Malaysia, Hong Kong, Philippines. Toni Lee believes that the successful future of his company mainly lies in the “Swiss Made" label.

Sitag has for 50 years, produced high quality stylish office furniture sold especially in Switzerland and Germany from its headquarters in St. Gallen. Around 20 percent of sales of about 32 million Swiss francs Sitag were in Germany. "The employees in Asian offices should feel comfortable and be successful - thanks to our ultra-high-quality products," explains Sitag-CCO Yilmaz Boduk – who is responsible for the Asia market development.

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