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A business consultancy, based in London, England, John Sacks' JSA Consultancy Services provides expert, in-depth, information advice and guidance as to how to exploit successfully the office furniture and interiors markets in Europe, North America, Australasia and Japan.

Walter Knoll opens showroom in Beijing

Tuesday 24 September 2013

With over ten years of experience on the Chinese market, the German contract furniture company Walter Knoll has opened a new showroom in Beijing. An impressive new building totalling over 500 sq m was created in a prime site on the edge of the Chaoyang Park in the city centre. Reflecting its corporate architecture, it is very much reminiscent of the Walter Knoll headquarters in the southern German town of Herrenberg. Transparency and clarity – the structure resembles a striking clasp covered in titanium zinc sheet holding a glass cube. Inside, the showroom with premium interiors for both the living and contract market.

“True values”: in his keynote speech at the opening earlier this month, Markus Benz, CEO of Walter Knoll, presented both the company and its philosophy. “China is a country with an understanding of modern architecture and design and is a growth market. It is currently enjoying increasing prosperity, shows considerable appreciation of design and quality, and is also host to a number of international luxury and lifestyle brands. And we want to make good use of this development. With our new showroom, we want to further increase the presence of and the understanding for the Walter Knoll brand in China.”

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