Welcome to JSA Consultancy Services

A business consultancy, based in London, England, John Sacks' JSA Consultancy Services provides expert, in-depth, information advice and guidance as to how to exploit successfully the office furniture and interiors markets in Europe, North America, Australasia and Japan.

Steelcase to Sell Direct in India

Thursday 13 March 2008

Steelcase is reported to be using a direct selling model to sell office furniture in India. The company has had a presence in India for the last five years through distributors. However, now Steelcase reportedly will set up its own showrooms across major Indian cities and has already opened its first showroom in Delhi.
\"We are hoping that the information technology enabled services industry will continue to grow as these are our potential clients,\" Uli Gwinner, President, Steelcase Asia Pacific said.

Steelcase will import \"ergonomically designed furniture\" from countries like the US.

In India, companies like Ergo and Featherlite compete with Steelcase for office furniture. \"We will invest between $1,00,000 and $10,00,000 per showroom,\" Gwinner said.

The company plans to have two more showrooms in India this year with the Bangalore showroom opening next week. The company is also looking at cities like Mumbai, Chennai and Hyderabad as well.

Steelcase is following Haworth into India. In 2006 Haworth announced that it would make India its manufacturing hub for southeast Asia and the Middle East. Earlier this year Haworth\'s Pune, India showroom achieved LEED Gold certification for Commercial Interiors (CI) from the U.S. Green Building Council (USGBC).

Subscribe to our News Page

Enter your email here and we will tell you when this page is updated.

 

 

moreLatest News

Wednesday 5 July 2017 Herman Miller Reports Fourth Quarter Fiscal 2017 Results

NOTE: A data supplement with additional financial information relating to the periods covered by thi

Monday 3 July 2017 Furniture maker is one of nation's most 'community-minded' companies

A national nonprofit that connects volunteers to social justice causes has named a local furniture m

Friday 23 June 2017 Trump 'has spent $133,000 on White House furnishings in his first five months in office

President Donald Trump has spent more taxpayer funds on White House furnishings in the first five mo

Wednesday 7 June 2017 HNI appoints Lorenger president, Office Furniture

MUSCATINE, Iowa - HNI Corp. has appointed Jeff Lorenger to president of its Office Furniture segmen

Contact Us

JSA Consultancy Services
4-5 Gray’s Inn Square, Gray’s Inn,
London, WC1R 5AH, England


+44 (0) 20 7670 1510