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A business consultancy, based in London, England, John Sacks' JSA Consultancy Services provides expert, in-depth, information advice and guidance as to how to exploit successfully the office furniture and interiors markets in Europe, North America, Australasia and Japan.

Global furniture maker Knoll partners Godrej

Friday 9 November 2012

The US-based home and office furnishing major Knoll has entered into a dealership and brand-licensing agreement with Godrej Interio, a unit of Godrej & Boyce, to manufacture and market its home and office furniture in India.
Anil Mathur, chief operating officer, Godrej Interio, says the organised furniture market is growing at double the rate of the overall market at 20 per cent. Players such as Godrej Interio are bracing up for the onslaught from big brands.
Mathur says the company will add some 15 stores in the current fiscal, taking its overall tally to nearly 150.
By next year, the company whose turnover is Rs 1,400 crore, is looking to take its store count to 200, Mathur said.
Godrej is also looking at more dealership and brand licensing tie-ups with international brands to beef up its portfolio. Besides Knoll, the company has a similar arrangement in the healthcare furnishing space with the Netherlands-based Linet Group, which is the third-largest maker of hospital and nursing-home furniture in the world.
Besides Godrej, companies such as Wipro Consumer Care, which has a furniture business besides lighting and FMCG, is also looking to beef up its portfolio in view of the growing competition. The company is counting on tie-ups with international designers to push its office furniture aggressively into the institutional segment in the country. Wipro executives say that the business holds enormous potential with multinationals stepping into the country and local players wanting to refurbish their office spaces to give it an international look and feel.

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