Welcome to JSA Consultancy Services

A business consultancy, based in London, England, John Sacks' JSA Consultancy Services provides expert, in-depth, information advice and guidance as to how to exploit successfully the office furniture and interiors markets in Europe, North America, Australasia and Japan.

Herman Miller to open six more showrooms in India

Tuesday 22 May 2012

Herman Miller is planning to expand its footprint in India by launching six new showrooms in metros and tier II cities in the next two years, a top official said. “We are bullish on the growth of India and we want to penetrate more into tier II cities across the country, besides adding more stores in the metros,” announced Kartik Shethia, sales director, Saarc region, Herman Miller.

“This year we will open three stores in Ahmedabad, Coimbatore, Lucknow, and next year in Chandigarh and Jaipur and we are scouting for one more suitable location with a quality dealership,” he said. At present, the firm has a total of 14 showrooms in India, whose tally will be increased to 20 in the next two years, Shethia said.

He said India is growing rapidly with a taste for branded office furniture and the company wants to tap this segment offering top international quality Herman Miller brand. He said in financial year 2009-10 and 2010-11, the Herman Miller stores in Indian had been clocking a turnover of Rs 65 crore–Rs 70 crore.

He added that the typical Herman Miller store size is 2,500 – 3,000 sq ft in tier I cities and 1,200-2,000 sq ft in tier II cities, requiring a franchisee partners to invest Rs 5 lakh – Rs 8 lakh. “Since we entered the Indian market in 2005, our stores have been breaking even and booking profit within the first year of operation,” Shethia said.

At present, the firm retails customised ranges of office furniture packages, which includes 35 product lines out of over 300 product lines sold globally. “The small, medium and large corporate houses as well other offices across cities in India are undergoing a makeover in their working environment with an eye for attractive decor,” Shethia said.

While the workstation chairs carry a price tag of Rs 35,000-Rs 1.25 lakh, inclusive of duties and taxes, a range of workstation furniture cost between Rs 25,000–Rs 1.50 lakh. “About 70 per cent of the office furniture is imported from our Chinese manufacturing facility, 25 per cent from the US and 5 per cent from Europe,” Shethia said. It competes with American multinational firms Steelcase, Haworth and Indian firms such as Godrej Interio, BP Ergo and Featherlite in the Indian market.

Shethia said the market size of high-end office furniture in India is in excess of $200 million, clocking an average year-on-year growth of 20-25 per cent.

“We are bullish on our growth at 25 per cent year-on-year,” he said.

Subscribe to our News Page

Enter your email here and we will tell you when this page is updated.

 

 

moreLatest News

Tuesday 7 November 2017 Kimball reports Q1 results and unveils acquisition of D’style Inc.

(NASDAQ:KBAL) announced the following results for the quarter ended September 30, 2017: First qua

Tuesday 31 October 2017 Broadstock Office Furniture wins major university contract

Macclesfield-based Broadstock Office Furniture has won a major contract to furnish the University of

Sunday 22 October 2017 Martela Corporation: Martela's Outlook for 2017

MARTELA CORPORATION STOCK EXCHANGE RELEASE 23 OCT 2017 AT 5.00 P.M. The Martel

Sunday 22 October 2017 HNI Corporation Reports Earnings For Third Quarter Fiscal Year 2017

HNI Corporation (NYSE: HNI) today announced sales for the third quarter ended September 30, 2017 of

Contact Us

JSA Consultancy Services
4-5 Gray’s Inn Square, Gray’s Inn,
London, WC1R 5AH, England


+44 (0) 20 7688 1928