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A business consultancy, based in London, England, John Sacks' JSA Consultancy Services provides expert, in-depth, information advice and guidance as to how to exploit successfully the office furniture and interiors markets in Europe, North America, Australasia and Japan.

Aurora expands Chinese market

Monday 21 May 2012

Aurora Corp, a Taiwan-based office furniture supplier, said on Saturday it expects its operations will improve quarter by quarter this year on the back of its China market expansion.
In the first quarter of this year, Aurora posted NT$240 million (US$8.1 million) in net profit, up 13 percent from a year earlier with earnings per share at NT$0.78 after the company’s sales rose 6 percent from a year ago to NT$3.33 billion – the figures represented the highest profit and sales level in the company’s history.
Eyeing the huge office chair market in China that has an annual output of 18 billion Chinese yuan (US$2.8 billion), Aurora has set up a joint venture with Fursys Inc, one of South Korea’s leading office furniture vendors.
Through the partnership, the two companies will work with each other in brand development, production as well as product design and research in a bid to gain a larger share in the expanding Chinese market.
Aurora said it sells about 200,000 office chairs in China every year and the cooperation deal it has agreed with Fursys should double that figure.
Aurora said the Shanghai facility is expected to improve the company’s production efficiency and to help bring down its operating costs for its Chinese operations.

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