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A business consultancy, based in London, England, John Sacks' JSA Consultancy Services provides expert, in-depth, information advice and guidance as to how to exploit successfully the office furniture and interiors markets in Europe, North America, Australasia and Japan.

Bene expands in Asia

Wednesday 29 February 2012

The Austrian manufacturer of office furniture has set up a new joint venture together with the Singapore-based Ollo Group.
The Vienna-listed Bene Group has established a joint venture with Ollo Group Ltd in Singapore in order to create a distribution network for Bene office solutions. With new operations in Asia and Australia, Bene is looking to expand its export markets substantially.
The majority owner of the joint venture “Bene Asis Pacific Ltd” is Bene Group. Operations of the Singapore-based joint venture company will start in February. Orders will be covered by the Austrian site in Waidhofen/Ybbs.
Frank Wiegmann, member of Bene´s management board said: “This is an important step of our growth strategy, which focuses on the core markets in Europe as well as the growth markets in Asia.”
Bene underlines that since its IPO in 2006, the growth strategy is being continued. The company reaffirms commitment to the defense of the high market shares in Austria and Germany, but also growth in the CEE region. Now, Bene hopes to develop new growth markets, such as China, South Korea, Japan, Hong Kong or Singapore.
Frank Wiegmann, who refers to a “full product pipeline and new distribution offices in Shanghai, Peking, Sydney and Melbourne”, is convinced that Bene is well positioned for the global competition.
In 2010/11, Bene´s sales amounted to € 170.8m. The company is the market leader for office furniture in Austria and ranks sixth in Europe. Bene operates 85 business locations in 36 countries and employs 1,321 workers worldwide.

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