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Steelcase and UMCI form Philippines strategic partnership

Monday 19 September 2011

Steelcase, the global leader in office furniture, and Ultra Modular Concepts, Inc. (UMCI) have formed a strategic partnership to offer a new dimension in office furnishings in the Philippines.
The new partnership will see UMCI become the official distributor of Steelcase in the country, enabling Steelcase to further its goals of creating better work environments across the greater Asian region.
The collaboration will dramatically expand Steelcase’s presence in the Philippines, working with an experienced and knowledgeable local operator with a long track record in the market, and expand the expertise and portfolio of products that UMCI offers its extensive client base.
UMCI is an established office furniture marketer in the Philippines, meeting the needs of major local and international customers. It is part of Frigate Holdings that includes the Philippine distribution and dealerships for several premier lifestyle brands including Jaguar, Land Rover, Ferrari, Maserati, and Bose audio products among others.
The new products will be officially launched in the Philippines this September in a joint event hosted by Uli Gwinner, President of Steelcase Asia Pacific; and Wellington Soong, founder and chairman of the Frigate Group. The occasion will also launch Steelcase’s new Manifesto and Lexicon furnishing system ranges, which are designed specifically for the younger generation of workers now entering the workforce in large numbers throughout Asia.
Commenting on the new agreement, Uli Gwinner says: “The partnership with UMCI gives Steelcase the presence and support it needs to service its international and local customers in the Philippine market.
With the driving force of its chairman, Wellington Soong, UMCI will enable us to fully meet the needs of our global clients in the Philippines, as well as extend our sales in a dynamic and growing market in which we have been under-represented. We anticipate solid growth for our key products, which apply our global knowledge and expertise to providing systems, services and solutions that meet the unique needs of workers and organizations in the Philippines, and throughout the region.”
Wellington Soong adds: “We are proud to be appointed as the official distributor in the Philippines for the world’s leading office furniture brand.
It positions UMCI to build on our 30 years of local market experience by applying the global knowledge and product range of the world leader in this field, in our country. We anticipate a strong response to our new portfolio of Steelcase products, which give us a superb balance of sophistication and value, together with the support of the world’s leading office furniture brand.”
The first exciting step for the partnership was the launch event in Manila this September, when Uli Gwinner and Wellington Soong introduced Steelcase’s product portfolio to the Philippine market.

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