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A business consultancy, based in London, England, John Sacks' JSA Consultancy Services provides expert, in-depth, information advice and guidance as to how to exploit successfully the office furniture and interiors markets in Europe, North America, Australasia and Japan.

Office chair idea wins Tom Pellereau 'The Apprentice' 2011

Monday 18 July 2011

Tom Pellereau has been crowned the winner of The Apprentice 2011. The 31-year-old inventor was chosen by Lord Sugar to become his new business partner and Sugar will now provide a £250,000 investment into Pellereau's business, which aims to reduce the financial and personal costs of employee back pain through specialist chairs. In the final boardroom, Lord Sugar brushed off concerns from his advisors regarding Pellereau's "lack of focus" and "flawed" plan to offer posture checks to office workers, instead noting the potential in his invention of a chair to combat back pain.


"I would give up and emigrate if someone said to me now, 'What you've got to do is allow all your employees to have a desk chair check'," Sugar stated.

"Maybe there is some legs in offering the chair. [There is] some real USP, some real special reason as to why people buy it.

"Wasting time about going into companies and testing employees out, that ain't gonna work. The chair might work."
He added: "Tom, you've got the experience in actually making stuff, selling stuff, inventing stuff. The current business idea needs a lot of tweaking."

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