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A business consultancy, based in London, England, John Sacks' JSA Consultancy Services provides expert, in-depth, information advice and guidance as to how to exploit successfully the office furniture and interiors markets in Europe, North America, Australasia and Japan.

Bisley and the Euro

Thursday 24 February 2011

According to today\'s Financial Times (London),
recent currency movements have not helped all companies. Ralph Hearnshaw, international sales director at Bisley Office Furniture, the largest European manufacturer of steel storage for offices, has a problem as the company generally bills customers in euros. In 2008 and 2009, he says, Bisley benefited from the sterling devaluation and its market share expanded.

But recent signs of strength in the euro are troubling because the company operates in a crowded field. “Every cent of change affects the bottom line because we can’t flex pricing,” Mr Hearnshaw says. “I don’t try to compete on high volume anyway – I would decline the work because we’re not in a low-cost economy. We’re a margin business.”

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