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A business consultancy, based in London, England, John Sacks' JSA Consultancy Services provides expert, in-depth, information advice and guidance as to how to exploit successfully the office furniture and interiors markets in Europe, North America, Australasia and Japan.

Godrej Interio links up with Knoll International

Thursday 25 November 2010

Hard on the heels of announcing a strategic alliance with the Japanese manufacturer Itoki, Godrej Interio has announced the launch of an exclusive pan-India partnership with Knoll International, global leader in innovative modern design furniture and furnishings.
This partnership is aimed at opening experience centres where architects, designers and consumers will have an opportunity to experience these modern designs and select the relevant products to create unique spaces.
This arrangement combines Knoll’s heritage, and experience in design innovation and modern distribution dominance and scale of Godrej Interio, as India’s leading home and office furniture brand.
Knoll brings to this partnership its skills and capabilities of creating a design language and experience which is unique and a platform of sharing the design languages and market learnings.
Godrej Interio is set to open three flagship Knoll experience centres in Mumbai, Delhi and Bangalore in the next five years. This will be followed by a regional expansion, across India over the next few years.
Godrej Interio will replicate the unique and experiential elements of Knoll’s famous flagship studios and will promise the ultimate premium experience for the discerning consumers. This will be seen with the combination of strengths that both partners bring to the country.
Mr. Anil Mathur, COO, Godrej Interio commented, “Our alliance with Knoll heralds the beginning of a new era in the evolution of the Interior décor in India. By bringing Knoll’s world class designs to India, we would like to provide high quality and design products, to satisfy the imagination and aspiration of selective consumers. We are tremendously excited about this venture and our decision to partner with Knoll’s in India.”
Mr. Andrew B. Cogan, CEO Knoll, Inc says: “We are enthused to partner with Godrej Interio to bring unparallel international designs to India. It’s going to be fantastic and exciting stage in our international development and we are sure that Indian consumers will love our contemporary designs which offer unmatched experience of comfort and distinction.”

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