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A business consultancy, based in London, England, John Sacks' JSA Consultancy Services provides expert, in-depth, information advice and guidance as to how to exploit successfully the office furniture and interiors markets in Europe, North America, Australasia and Japan.

Wipro of India to foray into premium office furniture

Sunday 15 February 2009

Wipro Consumer Care and Lighting group, part of the diversified Wipro Ltd, will soon start production of branded premium office furniture at
its new factory at Waluj near Aurangabad, India said company vice president and furniture division head, Parag Kulkarni.

\"Our popular range of furniture is manufactured through captive vendors. However, we needed a greater control over the design, production and finishing process for the premium range so we set up a separate factory at Waluj,\" Mr Kulkarni said. Investment in this factory is part of the Rs 100 crore the group invested in various manufacturing units this fiscal.

Mr Kulkarni added, \"Some sectors are expanding even in the current market conditions. Banks, insurance companies, telecom operators are investing in offices in many cities and villages. They are potential customers, as they need sophisticated furniture. The premium furniture available currently is sold by foreign brands, which is priced higher and not available at all places while the I\'M range will be 35% costlier than our current range but cheaper than foreign brands.\"

The country\'s organised modular furniture sector is estimated to be worth Rs. 1,000 crore, with the premium segment comprising 35%. Furniture comprises 10% of Wipro Consumer Care and Lightings\' revenues while lighting contributes 20% of the parent company\'s revenues, the balance being FMCG goods.

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