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A business consultancy, based in London, England, John Sacks' JSA Consultancy Services provides expert, in-depth, information advice and guidance as to how to exploit successfully the office furniture and interiors markets in Europe, North America, Australasia and Japan.

Haworth to distribute Fritz Hansen furniture in India

Friday 12 September 2008

Global office furnisher and workspace designer Haworth on Friday announced its tie-up with Denmark-based furniture design company Fritz Hansen for distribution of the Danish company\'s collection in India.

The US-headquartered company\'s Indian arm - Haworth India - would be the sole distributor of Fritz Hansen collection, which would have 6-10 initial ranges in the country. Haworth is planning to capture a \"substantial\" portion of the estimated 7.9 billion-dollar Indian furnishing market, of which less than 20 per cent is organised.

\"The partnership is intended to offer a one-stop solution for interior design projects and elevate the design industry in India. To begin with, we would be introducing six of Fritz Hansen\'s chair collection, including Swan, Egg, Ant, Oxford and PK-22,\" Haworth India Managing Director Vyanna Reddiar told the media.

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